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There has been a lot of talk around the MLM industry lately about the idea of using a funded proposal.

The basic idea is to have a low cost product that you can offer your leads prior to them ever talking to you about your business. What you offer can be something that your company produces that is aimed at your target market, such as an introductory DVD, os sample products. The more popular method, and in my opinion more effective, is to introduce your prospects to information products or services that will assist them in growing a home business. It is safe to make the assumption that what your leads want is to figure out how to make money in a home-based business. Your funded proposal offers them what they are looking for, when they are looking.
There are two goals for the funded proposal:

The funded proposal gleans a ‘Yes’ from your prospect
The marketing funnel your leads go through is a critical part of your success. People want to make decisions that are supportive of their own view of themselves, because this increases their security about who they are. This is one reason why people find it so hard to change their thinking. When your lead enters their details on your site as part of a ‘Yes’, then they are essentially saying yes, they want to learn more about you.Then every time they open and read an email from you, that action is another yes. So as they get to know you further, you collect more and more Yes’s. The key is the funded proposal you offer. This is the first monetary ‘Yes’ you receive. If someone gets out a credit card to make a purchase of a product you recommend they are far more likely to continue spending money with you rather than looking elsewhere. Remember that you must deliver the highest quality information you can in your marketing, followed by the most outstanding funded proposal possible. Sell something of poor quality, or something that is not genuinely helpful to your lead, and you can kiss them goodbye. Once this happens, all trust evaporates, and it is unlikely that your lead will be interested in joining you in business.

A funded proposal means you can make money also on the No’s
The truth is, only select people are going to end up joining your business. You will talk to many people doing MLM marketing who will never be interested in your business. This is to be expected. You wouldn’t actually want to have everyone signing up, you want those who will work and make a success of it. Unfortunately, it is costly to your business to generate leads. A primary reason for failure in MLM is running out of money, which leads to quitting before success is achieved. The funded proposal allows people to get cashflow coming in from some of the No’s, which can continue to fund their marketing until they grow their organization big enough. If you choose a really good affiliate product, many people will buy it, although of course not everyone. Don’t forget — it is still important that leads get value from what you are saying. This way, even if they don’t join you, you still have helped them in their quest for success.

Where to start with a funded proposal
Despite the usefulness of the funded proposals, so many marketers don’t use them because they simply don’t know how. The basic strategy is to find a good product with an affiliate program attached to it, then offer it in your marketing funnel. Rather than trying to figure this out yourself an easier way can be to use a marketing system that has built in funded proposals.

If you don’t think you can set up a funded proposal on your own, take a quick sneak peak at the same MLM marketing system used by Mlm Expert Niamh Arthur, it uses more than 15 excellent products built into the program for you as funded proposals.