The Article Home

Sirius satellite radio is one of the largest American broadcasters enjoying a great reputation and popularity owing to the diversity of channels and the wide range of tastes it suits. Although most channels cover music genres in general, subscribers benefit from an almost equal number of news, sports and entertainment channels available in ground and online formats too. The name of Sirius Satellite Radio has increased over the years thanks to the collaboration with famous names in the showbiz such as Howard Stern, who transfered his show to Sirius Satellite Radio after signing a five-year contract with the company. The Howard Stern Show began broadcasting on Sirius Satellite Radio starting with January 9, 2006.

According to the contract, Howard Stern could create three individual channels of which he opened two so far. In fact Howard 100 and Howard 101 are on top of the listeners’ preferences from the entire package offered by the broadcaster. The range of programs available with Sirius satellite radio is absolutely incredible and each of the categories sports, entertainment, music and news/talk are divided in their turn in further subcategories. Thus, for the music category you can choose from pop, jazz, country, R&B, pop and rock channels. To illustrate this variety even further, it suffices to say that under the rock category you have twenty-two channels to choose from.

Sirius Satellite Radio offers only self-productions, and lots of shows are hosted by famous people, particularly on the sports channels. The music and entertainment programs are supported by hip hop superstars, deejays and veejays, while political commentators deal with the news and major events in talk shows and bulletins.

In the market approach, Satellite radio depends on a strategy of exclusiveness and this is best shown in the access to major sports events. Sirius satellite radio is the only broadcaster for all the CFL, NBA and NFL games. In fact, since 2005, Sirius is the satellite radio company with the most live NBA games. Other worth mentioning achievements include the national horse racing talk show At the Races, as well as to the English Premier League matches that deserve all the attention; moreover, soccer topics are debated daily from Monday to Friday in various talk shows.