How To Win Tenders With The Right Pricing Strategy
Posted by Knowledge Guy in Business and Commerce, tags: Accounting Firm, Additional Service, Advertising, Allowance For Bad Debts, Axioms, Completing A Tender, Completing tenders, Cost Accounting, Difficult Times, Doubts, Exercise, Extra Services, Lowest Possible Price, Margins, Marketing, Pricing Strategy, Profits, Square Meter, Submission, Tender Price, Tender writing, Tendering Process, Tenders, Writing tendersThere are lots of steps to achieving a successful tender submission. Obviously writing tenders is an important skill but the pricing of your tender is also critical.
Your pricing of a tender will be different to your standard pricing strategy. The 1st point to remember is that a scale made thru the tendering process can have superb margins and that non related costs such as the advertising, promoting and allowance for bad debts shouldn’t be included in the pricing.
Pricing the Services
Where a service is being offered, an identical strategy to product pricing can be determined if the service is broken up into clear units. As an example, tiling can be broken down to a square meter price. If your current pricing schedule for service is not obviously defined to units, it might be a extremely worth while exercise to calculate these figures to get a better indication of what profits are really being made when selling to the common public. If you’re serious about tendering your pricing must be really accurate. It would not be ideal to win a tender to find out it wasn’t rewarding.
If you have got any doubts about your current pricing structure and future tender pricing structure, a cost accounting firm is going to be an excellent resource to use.
Remember, once your tender price is obviously established, it can be consistently reused to reply to 1 or 2 tenders.
Tips on Pricing
It is very important to consider some axioms when preparing your tender price.They include:
Always submit your lowest possible price for the service. If you want to provide extra services then offer separate price for the additional service.
Your price should make you a fair profit. You'll in some tender choose to scale back your margin and break even. You might even make a little loss if you have got other objectives. These could be to keep a team together during difficult times, or utilising the project simply for marketing purposes. Be careful about putting in loss making tenders. The expenses might not be worth the risk.
If you are coping with a product, which is phenomenally good or tough to maintain for the period of warranty, take care of margin before giving your desired price.
Aim to meet or exceed your client’s price objectives. That is, try to submit a cheaper price than your client expects. You can even try and do the job in less time, or do it quicker, or with fewer resources than your client expects.
Try avoiding a single fixed price. This can b troublesome especially if the customer has included a price schedule that needs a single given price. You must then include a price menu that details prices under various conditions.
Ensure the cost of cost schedule has been completed against all items for which you want to tender.
All rates should be quoted in English, both in figures as well as in words in the schedule of rates in such a fashion that manipulation is not possible.
Consider all tax related issues meticulously before arriving at last cost.
Pay more attention to factors like delivery on F.O.R or F.O.B basis, octroi paid or to be paid basis, transit insurance, for example.
If it's critical item, take currency fluctuations/custom duty, for example into account.
Dave Thornton is a tendering expert and will help you write successful ITT documents.